Accelerating Clinical Trials Campaign
Clinical trial teams are under constant pressure to move faster without compromising data quality, patient experience, or regulatory confidence. For this campaign, clario needed to increase awareness of improvements to its eCOA solutions, which were shaped by customer feedback around faster, easier study setup.
My role was to help turn a product update into a clearer narrative, that Clario wasn’t just offering new features but responding to the operational friction teams face when timelines are tight, reviews are slow, translations take time, and patient-facing tools need to work in the real world.
- Project type
- Integrated campaign (landing page, email nurture, Linkedin ads)
- Audience
- Clinical operations, clinical trial leaders, drug developers, CRO decision-makers, and teams responsible for study setup, data collection, patient experience, and endpoint quality
My approach
Rather than leading with feature language, I looked for the operational stakes behind the update, faster setup, fewer delays, cleaner data collection, and a better experience for teams running studies.
Why this worked across channels
The landing page carried the full product story. The email series unpacked the value over time. The Linkedin ads compressed the narrative into urgency-driven messages built for a busy and distracted clinical audience.